WinBuyer™ Introduces Competitive Pricing Application for Online Retailers

First public demonstration to take place at
Internet Retailer Conference this week

Chicago – June 9, 2008 – WinBuyer today announced its proprietary ecommerce technology and will publicly demonstrate it for the first time in the United States at the Internet Retailer Conference & Expo this week. WinBuyer’s patent-pending ecommerce application for online retailers displays accurate and reliable competitive pricing information, positioning a retailer’s core products as the low cost leader. WinBuyer will showcase its technology today through Wednesday at the Internet Retailer event in booth 1220 at McCormick Place West in Chicago.

According to Forrester Research, the U.S. online retail market is expected to reach $335 billion by 2012. WinBuyer addresses this growing market by offering etailers the ability to provide online shoppers with competitive product and pricing information without leaving their site, speeding the time to sale. Further, if the consumer navigates to a different site, the retailer’s site still generates lead-based program revenue.

“While larger ecommerce sites provide competitive product pricing information, no one enables smaller retailers to benefit from the same strategy on their own ecommerce sites,” said Dan Clarke, Chairman of WinBuyer. “Online shoppers often make purchase decisions based on price comparisons. With WinBuyer’s technology, it is now easy for any merchant, regardless of size, to deploy precise competitive pricing information on their site, positioning core products as the low cost leader, turning browsers into buyers, and generating click-through revenue.”

WinBuyer’s competitive pricing engine integrates seamlessly into an etailer’s site, helping consumers make more informed choices and speeding the buying decision. Its Commerce Information Extraction (CIE) algorithm delivers competitive product and price information in real-time, increasing consumer confidence and speed to sale. This sophisticated data aggregator analyzes any single product page on a merchant’s site and creates precise product matches, providing merchants with a list of competitors who sell the exact same product for higher prices.

WinBuyer offers standard and premium offerings tailored to each retailer’s needs. For more information or to register, visit http://partners.winbuyer.com.